Augment your followers
Instagram and Snapchat filters for companies and content creators
MISSION
Create captivating augmented reality experiences that significantly increase audience exposure and engagement.
feels like the early days of instagram growth
Case study
@aglowpresets was in need of a new way to capture a saturated image preset market. The solution? Open up some of her commercial image presets for use as Instagram filters. The engagement and growth we saw was explosive. (Image presets change the color and feel of an image to something more aesthetic than a regular photo)
128k to almost 2 Million in 30 days
Instagram is clearly pushing filters more than ‘regular’ posts. The first filter that was released got a little over 128k impressions but by the time we released the third filter there was millions of people seeing it and thousands more using it.
how many people used it
A ‘Capture’ means a user created a story with the filter, and a share is someone sending that filter to someone else. We saw captures increase from under 2,000 to over 11,000. Sharing also saw explosive growth from 400 to over 2,500. If we were trying to achieve these numbers on normal Instagram posts we’d need an account that was at least ten times larger.
conclusion
The strategy clearly works and began paying off almost instantly. Ever since Instagram clamped down on its organic growth, essentially forcing regular people to pay for advertising on their platform, filters seem to be the next big thing for growing with really high value at low cost.
pricing
past work
Our work has been viewed by over 20 million people